AppbotX Case Study — 7 Minute Workout
In true spirit of dogfooding I wanted to show how AppbotX worked in one of my own apps and share the results with you.
7 Minute Workout is an app that has always received pretty good ratings, but there is always the problem of getting reviews back up after releasing a new version. I generally receive 1–2 reviews a day.
The app also generates on average 2 support requests a day, usually along the same lines, “how many calories will I burn”, “how do I restore in app purchases?”.
The Implementation
I dropped FAQs and feedback into the app with one line of code. I didn’t actually add the FAQs until the update had been approved by Apple, one of the great benefits of adding them remotely in the AppbotX web admin.
[ABXFAQsViewController showFromController:self];
Next I dropped in the ability to send notifications.
- (void)viewDidLoad {
[super viewDidLoad]; ... [ABXNotificationView fetchAndShowInController:self backgroundColor:[UIColor whiteColor] textColor:[UIColor blackColor] buttonColor:[Content mainColor:BodyweightWorkout] complete:nil];
}
And the inline review prompts, I attached this to a positive moment in the app, when they complete a workout.
If they like the app I ask them to review it.
Otherwise I ask for feedback.
The Results
The results after two days are awesome.
Reviews & Ratings
A big lift on ratings and reviews, 5 stars on the US App Store with 30 ratings in two days.
Tracking with Appbot I have been getting reviews like these appearing in my inbox.
Support
With the FAQs now in place I haven’t received one single support request, but I have received a bunch of really useful feedback.
Here are some examples taken directly from the AppbotX console.
7 Minute workout supports the features they are suggesting. Now I have a clear picture what to work on next: ensuring those features are more obvious.
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