When users search app stores how do they decide if they should download your app?
There is so much information out there about what you should be doing to get more downloads for your app.
While some of this information is really useful, much of it is just app developers expressing their options. I’m guilty for writing about this.
Yahoo Advertising published a really interesting study recently that gives us the answer.
Turns out it’s app reviews.
After app reviews came price and then ratings. Interestingly screenshots and videos where right down the list, something I’ve always thought were highly valuable.
Another interesting finding was negative reviews being the primary barrier to preventing app downloads:
This great diagram gives us a great checklist to remove barriers from users downloading our app when they search app stores.
Once you have got these factors down then maybe it’s time to look at some other factors, like:
Good luck! Happy downloads and 5 star reviews.